Why Your Design Thinking Never Works Out the Way You Plan

by ink of BZ, 15th September 2020

Design Thinking

Design thinking, as we know, it is your one sure shot chance of success when everything else fails. It is an ingenious technique employed for solving out corporate issues. This methodology has proved its girth time and again. Digital marketing agencies have made sure that this methodology has stretched itself far and wide and finds its presence in every field, be it private or public sector undertakings or business houses or even personal projects.

What is design thinking?

The central approach in the design thinking process is that the focus should be on the solution and not on the problem. It is a unique synthesis of creative as well as a critical thinking process, which leads to the designing of the product. This is achieved with the help of organizing the data and figures available with you, which in turn helps in the decision-making process and thereby paves the road to gaining expertise, and ultimately the problematic issue tends to get resolved. This technique can be used time and again by business firms with the same positive result every time.

The principal component of design thinking is using one’s grey cells to ponder over a solution that will eliminate the problem and will provide an effective solution for the customer’s need. A lot of enterprises miss out on deploying a stipulated amount of time analyzing their policies and work patterns. Instead of going hither thither when encountered by a problem, firms ought to maintain their cool and reflect upon the situation at hand.

So, the next time you think about how to grow the businesses, try a hand at design thinking, wherein you will be solving the problem by making the need of the customer a top priority. All that these digital agencies do is observe with empathy and scrutinize the way people deal with their immediate environment, and then these agencies come out with several innovative solutions. Let’s understand how to go about it.

Design Thinking Steps:

The steps involved are five folds:

design thinking steps

1. Empathize- 

To begin with, the designer must develop a deeper perspective of the circumstance at hand by minutely observing the way the customers are handling a particular product or issue, as the case may be. This step needs to be followed out without any partiality or prejudice. The designer must have proper insights and should not be motivated with any preconceived notion as to the requirements of the customer. This step will help you understand the need for design thinking in the said matter.  

2. Define- 

This stage involves identifying the customer’s concerns based on the observations made in the previous stage. This part will help you better understand the difficulties and the problems of the consumer and hence will motivate you to mold your design accordingly.

3. Ideate- 

This stage involves jostling your brain and coming up with ideas to tackle the problems recognized. This part could be well executed when dealt with within a group. As a group, the employees could have brainstorming sessions. Working hand in hand with colleagues and teammates leads to the emergence of innovative and creative ideas. This part will help you come up with a bunch of ideas, and then you can easily get going with solving the issues.

4. Prototype- 

This part is the execution of the ideas and the plans made. The main agenda of making prototypes is to come up with mini demo versions of the solutions prepared. These prototypes need not be perfect as the job here is to see how well the customers accept the developed prototypes. 

5. Test- 

This is the last stage wherein you give out the prototypes and receive the valuable feedback of the customers. This step will help you conclude whether the plan devised is going to solve the said problem or not. Carefully note down the response of the customers towards your solution. This will help you further improve your product and service. 

Must Read- Building a Brand Identity | The Road to Success

Excellence at the design-thinking process is acquired expertise. One may have to re-run it several times to get it right. It may happen that the prototypes you distributed receive a lot of criticism; hence you will have to make amendments to your products to suit the needs of the customers. This may look a tedious task, but once implement accurately, it will prove its girth for sure. So, why wait?

Go ahead, give it a try.

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